01/04/2015 Press release
Total Uganda Kicks-off 60 year celebrations
Kampala, 20 January 2015
On Tuesday 20 January 2015, Total Uganda kicked off the celebrations to mark six decades of doing business in the country. The celebrations coincided with unveiling of the brand’s strategic thought line that adopts a fresher outlook, resonating with the brand’s new marketing mantra “energising your life”.
The campaign is designed to bolster Total’s efforts towards expansion in the fast-growing Africa market and achieve its goal of doubling its footprint on the continent over the next five years.
“Total’s new identity has been defined to be a global, integrated energy company — a leading international oil company and a world-class operator in gas and solar energy. We want to be the company whose actions inspire confidence in a responsible energy future,” commented Chairman of the board of Directors of Total Uganda, Jonathan Molapo.
“To that end we unveil two important positioning statements, a corporate signature “Committed to Better Energy”. This is who we are, what we do and the way we do it. “Committed” is what all of our stakeholders expect from us. “Better energy” means safer, cleaner, more efficient, more innovative and more accessible energy. The world over, “you have always known where to turn” and today, we take this a step further to “Energising life. Every day.”
Commenting on the new strategic path meant reinforcing the brand’s network identity with a resolute contemporary image, Total Uganda MD Imrane Barry revealed that the new look has already been adopted by several stations and it is to spread to the stations countrywide.
“The new identity of the service stations fits squarely with this innovative drive. It’s fresh on the eye, but above all it is fitted with new safety measures for our customers and workers too and it is easier to navigate in and out of the stations no”, Mr Barry said.
The Chief Guest, Assistant Commissioner Petroleum Supply John Friday, commended Total Uganda for its diligent and continued efforts to ensure a constant flow of fuel and related products throughout the country.
This, the commissioner said, has had many knock-on effects including improving the economic velocity, thereby elevating Total to a strategic government partner.
The campaign is expected to breathe new life into the Total brand – from the new look of the service stations to the continuous update of a range of products and services, which now includes mobile payment among others.
Total’s commitment to Uganda’s energy future has further been strengthened by the entry of its Exploration and Production affiliate currently operating in the Lake Albert Region.